Rooted in Empathy.
Built on Systems Thinking.

Building products that address unmet customer needs and create moments of unexpected delight.

Ayushi Shah in Times Square, New York

📍 Based in NYC

✈️ Open to relocation

Ayushi Shah

Available for work

UX Designer

Systems Thinker

Research Advocate

🎓 Carnegie Mellon Alum

3+

Years of Experience

AIHealthcareSaaS

Tools

Figma
Sketch
Adobe Creative Cloud
Lovable
Jira
Notion
Slack
Framer
Figma
Sketch
Adobe Creative Cloud
Lovable
Jira
Notion
Slack
Framer
Figma
Sketch
Adobe Creative Cloud
Lovable
Jira
Notion
Slack
Framer

Core Strengths

Scalable Design SystemsAccessibility & WCAGResearch Ops & InsightsDual-Facing Platforms
Scroll down to see work

Dive

After understanding the brief, I start researching to develop a thorough understanding of the context, stakeholders, target users, their needs & problems.

Define

I develop insights from my research and use it along with the brief to create a problem statement - getting this right is like winning 50% of the battle.

Ideate

In this stage I use brainstorm to come up with as many ideas as possible, organising my research in advance greatly helps in this stage.

Create → Test

An amalgamation of create and test, in this stage I test rapid prototypes, to validate ideas and reiterate on ideas before using too many resources.

My Design Process

The loop* that
creates magic

*while being non-linear, the design process is also not a cyclic step-by-step guide. Especially as we reiterate, it becomes a more interconnected framework that I like to imagine as a loop.

Generalist at Heart, Specialist in Design

Service DesignAI-Powered UXB2B Platform

MackCare: Volvo Groups

Redefining medium-duty truck experience for MACK

A comprehensive service design solution for commercial vehicle maintenance, improving workflows and reducing downtime through AI-powered scheduling and streamlined coordination.

25%
Downtime Reduction
30%
Technician Efficiency
MACK Logo
MackCare Dashboard Interface
Design SystemsAccessibilityAI SaaS

Hyphenova Design System

Building reusable, accessible components for a fast-moving, dual-facing platform.

A token-based, WCAG-compliant design system that unified styles, improved mobile-first design consistency, and reduced design–dev misalignment. It enabled faster prototyping, clearer documentation, and scalable component usage across a dual-facing collaboration platform.

30%
Faster Prototyping
50%
Fewer Handoff Issues
Hyphenova Logo
Hyphenova Design System
Design System
UX ResearchInteraction DesignWell-being

Sahaj (Easily Done) Movements

Mindful nudging for better body–tech harmony

Designed to encourage natural micro-movements at work, Sahaj uses somaesthetic cues to build body awareness and reduce physical fatigue.

87%
Felt more in tune with their posture
40%
Reported higher movement frequency
Sahaj Logo
Sahaj (Easily Done) Movements
AIHealthcareDiagnosticsMachine Learning

MediLens

AI-powered image explanations for multilingual patient care

Breaking language barriers between healthcare providers and Limited English Proficiency patients through interactive medical image annotation and multilingual visual explanations.

70%
Face Communication Barriers
15+
Stakeholder Interviews User research coverage
MediLens
AI Healthcare

Feedbacks from those I've had the pleasure of working with (zero sugar-coating!)

Pranjal Jain

Pranjal Jain

Advanced UX Designer, Honeywell

Every time that I've invested in Ayushi, I have come out a winner! She has the passion, the vision, and the persistence to succeed. Her honesty and integrity surpass the expectations I have when...

Ebin John Poovathany

Ebin John Poovathany

Senior Director, GE Healthcare

I had the privilege of working with Ayushi Shah, who served as a UX designer on my product team. Ayushi consistently delivered outstanding work, demonstrating exceptional creativity and attention to...

Narendra Ghate

Narendra Ghate

Head of Design, HDFC Bank

Ayushi is a true professional with grit and perseverance, not generally seen in designers. A very quick learner with an attitude of never say no, she has shouldered many responsibilities in the brief...

Janice Moyers

Janice Moyers

Clinical Analyst, GE Healthcare

As an employee, Ayushi was always creative with designs, prompt with design alternatives and rework design input. Ayushi is also very quick to learn the software will little direction or assistance....

Laura Vinchesi

Laura Vinchesi

Professor, Carnegie Mellon University

I had the pleasure of working with Ayushi as our TA in the CMU-HCII graduate level course 'Digital Service Innovation.' She was an excellent contributor on all levels: communication, detail...

Pooja Doshi

Pooja Doshi

MarTech- Senior UX Researcher, Condé Nast Technology

It's been a good experience working with Ayushi. For a brief period that we worked together, Ayushi was able to get work done in tight deadlines. She has an eye for detail and can visualise secondary...

Ramya Pb

Ramya Pb

Product Designer (UX/UI), EY GDS

I've had the pleasure of working with Ayushi, and her contributions have been truly exceptional. Ayushi consistently brings creativity, attention to detail, and a strong understanding of...

Gina Xiao

Gina Xiao

Senior Product Designer, JPMorganChase

I worked closely with Ayushi for several months innovating new service solutions for Volvo Group Mack Trucks. Above all else, Ayushi's exceptional UX research and natural leadership skills stood out...

Vivek Agrawal

Vivek Agrawal

Principal Product Manager, Cimpress

Ayushi is an extremely creative and diligent person who strives to create unique and innovative designs that makes best sense for problem at hand. Having worked with her to design our App during her...